After somehow avoiding the Cannes International Festival of Creativity for all these years, I finally attended the 2015 event this past June. I was there as a member of the press, which made me feel just the slightest bit ghost-like for the week. And that made it fun. With no axe to grind and little interest in the awards themselves, the event for me turned out to be a stunningly clear glimpse of what’s really going on in marketing today, and with it some signs of hope. Check out my piece in Canadian Business this month to read more, and let me know what you think.