Coming to a screen near you.

In News on August 19, 2014 at 3:21 pm

I’m always delighted to hear from people who have read Consumer Republic, but it was extra fun to hear from a research company that’s living and breathing what it means to market to the empowered consumer the book describes. Vision Critical is part of a new wave of cloud based consumer research products that are taking collaborative marketing from digerati fantasy to practical reality, so it was impossible to say no when they asked me to present a webinar with them on branding. The focus? If you want to win at branding now, it’s got to be about listening, not just measuring. If that sounds interesting, you can register to join the webinar right here. I’m looking forward to it.

Winner of the 2012 National Business Book Award!

In News on April 11, 2012 at 1:00 pm

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