There is hardly a more alligator infested swamp for a marketing guy to wade into than the subject of morality. With much of the world insistent that our problems are the fault of those who manipulate us into buying things, it’s doubtful anybody ever believed that the business was a showcase of rectitude. The truth, though, is that at least some elements of the marketing business does have an ethical tradition, mostly because at least some of us recognized that you can’t sell anything to someone who doesn’t trust you. In recent years, though, cynicism has been winning, and it’s doing some real damage. That’s the topic of my most recent column in Canadian Business, which seems to have touched a nerve. Give it a read, won’t you? I’d love to hear what you think.