A shout-out to the BC Chapter of the American Marketing Association, whose annual conference I’m speaking at in Vancouver next week. I was thrilled to be included in the program for what is an amazingly well attended conference. The theme of this year’s event has a lot to do with the challenges of brand planning across multiple platforms, a subject I’m pretty passionate about. I’ll be speaking about what the Consumer Republic means to marketers, of course, but therein lies what I think is the secret to branding in the age of transmedia: tactics are over. The marketplace is a democracy, and that means brands are running for election. I’m really looking forward to this one.
- A Quebec student's insightful perspective on Consumer Republic. http://t.co/rzBduvPO
- Buffing up my #BCAMAvision preso. I hope you guys like stories. Because I gots me some stories.
- @kingvonelk You know you're only making it worse, right?
- There is a man talking loudly because he's excited to be an important business flying dude. Once, I was this man. Now, I loathe this man.
- The good thing about being at an airport is that you have time to tweet. The bad thing is that you have nothing useful to say.
- TV is still the king of all media. Proving once again that, without reach, most marketing is, um, onanistic. http://t.co/IOJp6s2u
- Today, Facebook's ad server is trying to sell me gout meds and a gay after hours dance club. Even on the face of it, this makes no sense.
- Forehead-smackingly true. RT @brandery 9 Deadliest Start-up Sins that your startup should avoid! http://t.co/k4m1spB1
- Back in the 90s, I coined Philp's First Law of the Web: "Just because they can doesn't mean they will." Say this with gravitas.
- It turns out that using your phone to shop and shopping with your phone aren't the same thing. http://t.co/wiFLwaUk
