A knife to a gunfight.

In News on November 16, 2010 at 6:57 pm

Arguing with Malcolm Gladwell wouldn’t be my first choice for sport, but sometimes you gotta do what you gotta do. His recent New Yorker piece dismissing the power of social media to make change, and the debate that followed, got me thinking about the danger of underestimating the impact of the public’s online voice. Consumer Republic‘s mantra is “Buy less. Buy better. Be heard.” This blog post is about that last part, politely suggesting that Mr. Gladwell may have missed the point entirely. Sorry, Malcolm. Don’t worry, I still treasure my autographed copy of “What The Dog Saw.” And I’d be happy to return the favour 😉